The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
top of page
removing chaos from managing products
Articles
Key articles by Steve Johnson on product management with minimal artifacts and methods.
Search
- 2 min
Two key roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
629 views
- 3 min
Standardize your team with ProductOps
ProductOps is a specialized role that normalizes the product function across all products and services. When a company is small, the...
1,284 views
- 2 min
Your First Days as Head of Product Management
Do you lead a new product management team? Here's where you should begin. In The Earth is Flat, Thomas Friedman expressed his view of the...
796 views
- 3 min
Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
196 views
- 3 min
Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
539 views
- 3 min
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
1,895 views
- 4 min
Your First Days as Product Manager
You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
411 views
- 3 min
Do We Need Product Management?
Product managers are in charge of whipping up all the other departments and getting them to work together. This is to make sure that the...
504 views
bottom of page