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Removing the chaos from
product management since 1995.
Steve Johnson
Articles
Key articles by Steve Johnson on product management with minimal artifacts and methods.
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The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
3 min read
753 views
Two key roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
2 min read
644 views
Standardize your team with ProductOps
ProductOps is a specialized role that normalizes the product function across all products and services. When a company is small, the...
3 min read
1,335 views
Your First Days as Head of Product Management
Do you lead a new product management team? Here's where you should begin. In The Earth is Flat, Thomas Friedman expressed his view of the...
2 min read
812 views
Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
3 min read
210 views
Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
3 min read
544 views
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
3 min read
1,959 views
Your First Days as Product Manager
You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
4 min read
416 views
Do We Need Product Management?
Product managers are in charge of whipping up all the other departments and getting them to work together. This is to make sure that the...
3 min read
513 views
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