The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
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Removing the chaos from
product management since 1995.
Steve Johnson
Articles
Key articles by Steve Johnson on product management with minimal artifacts and methods.
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2 min read
Two key roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
644 views
3 min read
Standardize your team with ProductOps
ProductOps is a specialized role that normalizes the product function across all products and services. When a company is small, the...
1,332 views
2 min read
Your First Days as Head of Product Management
Do you lead a new product management team? Here's where you should begin. In The Earth is Flat, Thomas Friedman expressed his view of the...
812 views
3 min read
Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
208 views
3 min read
Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
544 views
3 min read
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
1,952 views
4 min read
Your First Days as Product Manager
You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
415 views
3 min read
Do We Need Product Management?
Product managers are in charge of whipping up all the other departments and getting them to work together. This is to make sure that the...
513 views
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