top of page
Removing the chaos from
product management since 1995.
Steve Johnson
Search


The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
3 min read
Â
Â


Two key roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
2 min read
Â
Â


Standardize your team with ProductOps
ProductOps is a specialized role that normalizes the product function across all products and services. When a company is small, the...
3 min read
Â
Â


Your First Days as Head of Product Management
Do you lead a new product management team? Here's where you should begin. In The Earth is Flat, Thomas Friedman expressed his view of the...
2 min read
Â
Â


Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
3 min read
Â
Â


Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
3 min read
Â
Â


What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
3 min read
Â
Â


Your First Days as Product Manager
You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
4 min read
Â
Â


Do We Need Product Management?
Product managers are in charge of whipping up all the other departments and getting them to work together. This is to make sure that the...
3 min read
Â
Â
bottom of page