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"I sent my team to the Pragmatic classes but they're struggling to apply the techniques to our organization and our products."

Product professionals who attend Pragmatic Institute classes come away energized but sometimes confused about where to begin. With so many great stories and techniques, it's hard to know which apply to your situation.

Start with a
team assessment

Get a baseline of your current state so we can determine how to move your team to the next level.

Up-skill your team in key areas

With application coaching, you learn by doing, not by lecture. Each topic combines discussion with application.

Create your 
product playbook

Define a standard set of tools and deliverables—a product “playbook”—tailored to your organization. 

Implement Pragmatic's market-driven philosophy with an expert who's been there. 

Since 1995, Steve Johnson has coached thousands of product professionals and executives in the techniques taught by Pragmatic Institute as well as the methods described in Turn Ideas Into Products.  Your team can go from idea to market in less than 13 weeks.

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Integrating Pragmatic with the Quartz Open Framework

The Pragmatic model is helpful for understanding the scope of product management but it's not a process. 

Learn to define your processes using the Quartz Open Framework canvas with activities and artifacts from Pragmatic.

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Need help? Let's talk!

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