Choose from the following lessons to build your own agenda.
Assess your product team (for leadership teams)
With our product team, we'll look at your processes — from concept to retirement— to assess the importance of each element, determine how well it's being executed, and evaluate the skills of your team. We'll assign responsibilities for each element and identify specific areas for additional training and skills transfer.
Creating your Product Vision
Is it time for a one-page business plan? What is the right level of detail at which step of the planning process? In this module, we’ll explore a one-page product canvas and discuss how to adapt it to your business.
Define Your Competitive Landscape
Profile your competitors, their products, and their positioning to determine the right approach in positioning and selling against them.
Defining Your Value Proposition [Positioning]
How will you communicate your product message to the market? Rather than just a grouping of features, a product solves problems for personas. Positioning provides the details of the key idea and the features most relevant to buyers. In a breakout, your team will develop one or more positioning documents for your products
Making Build, Buy, and Partnering Decisions
Discuss techniques for determining when to develop new products and capabilities internally or when it makes more sense to look externally.
Market problems and customer discovery (Voice of the Customer)
In this module we'll learn to identify problems and outcomes that drive innovation. Together we'll examine the techniques for performing customer discovery, particularly interviews and observation, to ensure your product meets the needs of your market.
Markets, segments, and personas
Create personas and use their stories to drive your business planning and delivery. Understand who the buyers are (and who are not), understand their journey from awareness to action, and understand the language they use when discussing their problems.
Presentation skills are critical for today's business roles. In this module, we will discuss best practices for presentations including how to prepare, handle questions, and adapt your material to the audience.
Prioritizing for business value
Learn simple but powerful tools to prioritize projects in sync with your business strategies. We'll examine a number of methods and use these prioritization techniques with your products and features to determine which approach is best for your organization.
Problem stories & personas (users)
We often get so caught up in features that we lose sight of the people who use our products and what they’re trying to accomplish. What is the right level of detail for your team? We'll run a discovery session with your team to determine the right level of precision for product stories in your organization.